Online Marketing vs. Digital Marketing
If your business is looking to grow chances are you’re going to have to invest in online marketing at some point. As you do research or talk to an agency you will probably hear the term digital marketing instead of online marketing. Many businesses want to know the difference between the two terms.
To get a better understanding of these terms let’s break them down in a simple way.
Online Marketing is considered marketing to consumers who are connected directly to the internet.
Digital Marketing expands online marketing by reaching consumers who are connected and not connected directly to the internet through other digital marketing channels like text messaging, digital billboards at airports, podcasts, and even mobile applications that don’t need to be connected to the internet.
Let’s take a look at the most popular channels.
- Search engine optimization (SEO)
- Pay Per Click (PPC)
- Social Media Marketing
- E-Mail Marketing
- Display Advertising (Impressions)
- Optimized Content Marketing (Blog)
- Online Reviews
- Online Marketing
- Audio (like podcast)
- Display advertising (Digital Billboard, Games, Mobile Applications)
- e–books (PDF downloads)
- Affiliate marketing (Reward points per visit)
When choosing a marketing strategy it’s important to choose targeted outlet’s that will give you your best return on investment, then build on new outlets by testing them.