Building a beautiful website is just a starting point for creating a powerful online presence. As the online landscape is very crowded and competitive a critical step to make your online presence relevant is optimizing your website so search engines can help consumers find you faster. This is why search engine optimization (SEO) should be considered a vital part of your businesses marketing strategy. In its simplest form, SEO is the process of optimizing your website so search engines know you’re relevant for particular searches pertaining to your industry and certain key terms. The key take away from SEO is no matter how nice your website looks if search engines can’t find you you’re virtually invisible on the internet.