Resources

The 4 core growth strategies for small businesses

4 Core Growth Strategies Every Small Business Should Know Growing a small business into a big company or even a medium one comes with many challenges. In fact, studies have shown, up to 80% of businesses fail to meet their growth and profitability targets each year. The big question becomes “why”. From our own experience…

Understanding how Google helps potential customers find your business

As a small business, it is critical to understand how potential customer searching for your products or services can find you on the first page. Although there are many factors to consider at the heart of a Google search is something called a keywords. keywords or key phrases, are the most commonly searched terms to find your…

Growth Strategy Case Study

Business and Growth Strategy Case Study 1.0 Overview A private health care company specializing in oral surgery in the Washington DC Metro Area found themselves having a hard time keeping up with customer demand. With 8 offices and revenue in the millions, their business model was based on “always put the customer first” along with…

The top 15 Google local search factors

When a potential customer searches on Google for a local business they will notice a map with 3 local businesses. This is known as Google’s local 3-pack. Below you’ll see a local search for Oral Surgery in Ashburn VA with Google’s local 3-pack within the map. With literally millions of webpage’s to compete with how do you get…

What’s the hidden value of your small business investing in a mobile application?

Small Businesses Investing in Mobile Applications When determining if a mobile application (Apple or Android) is a good fit for your business, it’s important to understand why businesses invest in mobile applications in the first place. The general perception is that all business apps are designed to interact with consumers, however that’s just half of…

Understanding local SEO for small businesses

When it comes to SEO or Search Engine Optimization it seems like everyone has a different definition. If you Google “SEO”, you will literally get hundreds of millions of results. In its simplest form, SEO is the process of getting your website or web page(s) as close as possible on the first page of search…

Can you monitor your competitors on social media?

Chances are if you ask a local business tomorrow how successful their social media campaign is going you’re going to get a below average response. Many local businesses find themselves managing their own social media campaigns, and end up guessing at what might work to engage people. As a business owner, wouldn’t it be nice…

Why Closing Doesn’t Matter in Sales

Why Closing Doesn’t Matter in Sales When you are looking to buy something, the last thing you need is someone manipulating you into a purchase that you don’t need. The vast majority of us naturally keep our distance from sales people, because this seems to be the common experience when dealing with a sales person.…

What is the difference between Online marketing and digital marketing

Online Marketing vs. Digital Marketing If your business is looking to grow chances are you’re going to have to invest in online marketing at some point. As you do research or talk to an agency you will probably hear the term digital marketing instead of online marketing. Many businesses want to know the difference between…